When consumers look for a business or want information on a business their first act is normally to do a search on that business name on Google and see what pops up. If something bad or negative about your company pops up, then you most likely will lose this potential customer.
These days business reputation can cause a business to succeed or fail. Businesses spend thousands or tens of thousands of dollars in marketing and advertising to attract customers, but a few bad reviews on the Internet and the exact customer you were spending to market to goes online and sees bad reviews and the entire marketing effort is lost.
It's critical to be proactive about your business reputation.
It is extremely important to deal with these negative listings before they spread, multiply, and take over your reputation. VERTICALwisdom proactively manages and defends our client's business reputation and name.