Non-Profit Email Marketing

Drive higher response and increase participation

Whether your goal is to drive membership, increase donations, foster advocacy, raise awareness or improve volunteer participation, Email Marketing gives you the email capabilities you need to reach new and existing supporters, and motivate them to respond and participate at higher rates. By offering your stakeholders this powerful online tool, your organization can reach out to a new network of potential supporters, increasing awareness about an organization's mission, issues and activities.
SmartSITE features include loyalty drip-marketing, automated workflow for cross-collaboration, optimized email delivery with spam testing, the ability to increase response rates and refine messaging with A/B (split list) testing, and campaign-based email configuration.

Send Interactive Email Communications

Quickly create and send personalized, interactive email communications to your supporters or configure multiple emails and audiences in a single campaign. All responses are tracked within the context of the campaign, versus having to track results for individual emails. Your organization can also develop branded email templates that include surveys, links and dynamic content which can be personalized based on constituent profiles.

Grow your Email Database

Easily grow your contacts by encouraging all involved to reach out to friends and family with convenient built-in features such as "Tell-a-Friend" links, which allow a your group to forward and personalize the message, and online greeting cards or eCards, which can be made available from your site. 

Understand Constituent Behavior and Preferences

SmartSITE Email Marketing automatically creates segmented online databases. Your SmartSITE houses all of the information from your online interactions with constituents. This allows you to integrate the constituent information you gather online with constituent interaction history for in-depth analysis. You can analyze email marketing campaign results and tailor your email newsletters and other online communications to constituent preferences.