SEO Optimized Press Releases
press release is one of the oldest and most effective means of reaching
an audience. In today's cross media marketing environment we use releases to reach beyond a
few reporters to a much wider, yet targeted, audience. A properly
crafted and distributed press release can deliver your marketing and PR
objectives directly to consumers who want your goods or services.
We utilize the press release to serve three primary functions :
- Contact – First, the press release is a means to
contact consumers, delivering your latest news and your marketing goals
directly via search engines. Search engines pick up press releases and
distribute them widely across the web. Feeder sites then pick up the
releases and reproduce them on hundreds of news outlet sites.
- Impact - One of the most important functions of the
press release is its impact on search engine optimization. When feeder
sites pick up your release, they generate hundreds of back links to
your web site and increase your search rankings.
- Interest – Finally, a well written press release
speaks not only to the consumer, but sparks curiosity among the
journalism community. If your release is picked up and published in
traditional media, your business gains even more exposure.
This threefold advantage makes a press release one of the key components of any good search engine optimization campaign.